Marketing has different form. It may be strategical as in search engine optimization or direct like the email marketing where the advertisers sends emails with ads or links to existing or new customers. This increases the popularity of the website among the users. This includes sending email to existing customer for a healthy maintained relationship or sending email, with information to new potential costumers for a future business or simply advertisements so that the product is known among the users over the internet.

The advertisement has lots of advantages and disadvantages over the traditional mail, but before discussing it, the advertisers must make sure what they are complying with all the privacy policy of the user. The users are given option in email marketing, where the users can choose whether to receive the mails or not. Moreover the mail sent should not be spam and must be within the range of laws formulated for such type of marketing by the government. Spamming can lead to hurting the business with fine and damage to its reputation.

The advantages of email marketing scheme are that the owner can maintain and keep track of the actual turnover of the mails and the profit made by the website because of it. It is one of the growing methods in UK and the advertisers can reach thousands of users in a day. Moreover many of the customers check these mails every day. It must not contain spam or pornographic material; otherwise it will be rejected or filtered.

Summary: Email marketing is one of the old traditional but still hypes and opted methods of advertisement in the internet world.