The effect of your URL structure on your Google rankings

    •Trailing slashes an directories:

        A popular assumption is that Google prefers pages that are in the root directory of a website. If an URL contains many trailing slashes (meaning the page is placed in a sub-sub-directory) then Google might not think that the page is important in relation to the other pages. Although this statement is often repeated in SEO forums, it is probably not true.

    •The visibility of a web page counts, not its position:

        If a web page is linked throughout your website and if the page has inbounded links then the web page will be indexed and ranked by Google without any problems. Mot web pages on today’s websites are created dynamically and the URL i.e. displayed in a web browser presents a virtual site structure i.e. is not really available really available on the server.

    •When you should care about the structure of your URLs:

        1.URL stripping can cause problems.

        2.Shorter URLs can be better for your website visitors.

        3.Short URLs get more clicks.

        4.The URLs of your web pages can contain your keywords